OUR SERVICES

Marketing, Regulatory Affairs and Field Force Outsourcing

Marketing Services

At Victoria Consulting, our marketing services encompass a full spectrum of modern and effective tools — from strategic event management to advanced digital technologies. We understand that every brand requires a personalized approach, and we work closely with our clients to design marketing strategies that deliver measurable results and sustainable growth.
Victoria Consulting represents leading pharmaceutical brands that play a vital role in the treatment and management of both chronic and acute diseases. Our portfolio includes highly effective medicines in key therapeutic areas such as diabetes, cardiovascular diseases, antibiotic therapy, pediatrics, and dermatology.
At the same time, we also introduce innovative and specialized medicinal products designed for narrower clinical fields such as arrhythmology, neurology, and migraine management — contributing to the accessibility of advanced therapeutic approaches in Armenia. 

Our team supports clients through every stage of the marketing process, offering:

  • Comprehensive market research and identification of market access opportunities to uncover potential and define the most effective entry strategies.
  • Development of annual brand plans, including strategic and tactical solutions designed to achieve commercial excellence.
  • Crafting clear positioning and impactful key messages, backed by in-depth competitive intelligence.
  • Building and maintaining a structured KOL (Key Opinion Leader) framework, ensuring strong professional engagement and brand advocacy.
  • Action plan presentation and training for internal and external teams to ensure alignment and successful execution of marketing strategies.
Our marketing philosophy combines creativity, analytics, and industry expertise to strengthen our partners’ presence in the healthcare market and ensure long-term brand growth. 

Regulatory Affairs

Our Regulatory Affairs Department provides a complete range of services related to registration and maintenance of medicinal products and food supplements in the Republic of Armenia. We assist pharmaceutical companies with:

  • Full registration of medicinal products and medical devices
  • Drug facility registration
  • Renewal and variation submissions
  • Drug safety management and pharmacovigilance
  • Registration of food supplements
According to the legislation of the Republic of Armenia, only those medicinal products (originals, generics, and biosimilars) and food supplements that have been preliminarily approved and registered are permitted for importation, production, distribution, sale, and use within the country.

Our experienced regulatory team ensures full compliance with national and international standards, guiding our clients through each step of the regulatory pathway with precision, speed, and professionalism. 

Field Force Outsourcing

Field Force Outsourcing offers a practical and cost-effective solution for pharmaceutical companies seeking to maintain a strong promotional presence in the Armenian market while minimizing administrative complexity and HR risks.

Victoria Consulting, as a leading marketing and outsourcing company in Armenia, offers its partners a comprehensive range of outsourcing services aimed at enhancing the efficiency of pharmaceutical operations and optimizing resource management.
This model enables companies to:

  • Reduce HR and operational risks
  • Optimize financial and administrative resources
  • Increase field force productivity and geographic coverage
  • Prolong the life cycle of mature brands and maintain brand visibility

By entrusting field promotion to Victoria Consulting, our partners can concentrate on strategic priorities — such as research, innovation, and market expansion — while ensuring high-quality and compliant field execution by a dedicated local team. 

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contact us

Our team is ready to answer all your questions. Call or write to us to learn more about our services.
Address

"Eraz" business center, Azatutyan 27/303, Yerevan

Business hours

Mon - Fri. 09:00 - 18:00